SEMIOTIC ANALYSIS ON MC DONALD’S ADVERTISMENT

SETIADINATA, MARTINUS (2023) SEMIOTIC ANALYSIS ON MC DONALD’S ADVERTISMENT. Skripsi thesis, Sekolah Tinggi Bahasa Asing JIA.

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Abstract

The aims of this research are to determine the kind of sign Mc Donalds Advertising Poster and determine the meaning of ikon, index and symbol. In order to discover the icon, index and symbol, the theories that applied are use semiotic theory by Charles Sanders Peirce. This study uses a qualitative methodology in order to collect and analyze the data. The data that uses is taken from Pinterest platform. There are 15 data that analyze. The result of the study the writer found the common icon that used are the picture of hamburgers, French fries and also the drink. The common index that uses are the logo of Mc Donalds. The symbols that uses are the text description.

Item Type: Thesis (Skripsi)
Creators:
CreatorsNIMEmail
SETIADINATA, MARTINUSNIM43131510190033UNSPECIFIED
contributors:
ContributionContributionsNIDN/NIDKEmail
Advisor 1Arvian, ElsanNIDN0326037402elsan.a@stba-jia.ac.id
Advisor 2Noryatin, YeniNIDN0425028105yeni.n@stba-jia.ac.id
Uncontrolled Keywords: Semiotic, Mc Donalds, Advertisement
Subjects: Bahasa dan Sastra > Program Studi Bahasa Asing > Ilmu Linguistik
Bahasa dan Sastra > ILMU BAHASA ASING > Sastra (dan Bahasa) Inggris
Divisions: Program Studi Sastra Inggris
Depositing User: Iwan Kurniawan, S.Sos.
Date Deposited: 27 Oct 2023 04:00
Last Modified: 27 Oct 2023 04:00
URI: http://repository.stba-jia.ac.id/id/eprint/914

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