A CRITICAL DISCOURSE ANALYSIS OF SKINCARE ADVERTISEMENTS ON MARTHA TILAAR AND UNILEVER PRODUCT

CHOREZHA, AYU (2017) A CRITICAL DISCOURSE ANALYSIS OF SKINCARE ADVERTISEMENTS ON MARTHA TILAAR AND UNILEVER PRODUCT. Skripsi thesis, Sekolah Tinggi Bahasa Asing JIA.

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Abstract

This study aimed to describe the structure of the discourse on ads devoted to macrostructure and superstructure. The subject of the research is skin care advertisements on Martha Tilaar and Unilever product. This research uses descriptive qualitative analysis. This research uses theory from Jan Renkema (2004) as the main theory. The data from this research are eleven data, which consists of each of the data explain macrostructure and superstructure. The process of data analysis are: (1) prepare the data, (2) analyzing the data, (3) to discuss the data, and finally (4) making inferences data. The results of this study indicate that the discourse of skin care product advertisement have structure content is macrostructure and superstructure.

Item Type:	Thesis (Skripsi)
Creators:	Creators NIM Email CHOREZHA, AYU NIM43131510133018 UNSPECIFIED
contributors:	Contribution Contributions NIDN/NIDK Email Advisor 1 Arvian, Elsan NIDN0326037402 elsan.a@stba-jia.ac.id Advisor 2 Kamila, Iim NIDN9904201457 UNSPECIFIED
Uncontrolled Keywords:	critical discourse analysis, macrostructures, superstructures, advertising
Subjects:	Bahasa dan Sastra > Program Studi Bahasa Asing > Ilmu Linguistik Bahasa dan Sastra > ILMU BAHASA ASING > Sastra (dan Bahasa) Inggris
Divisions:	Program Studi Sastra Inggris
Depositing User:	Iwan Kurniawan, S.Sos.
Date Deposited:	23 May 2022 03:16
Last Modified:	13 May 2024 06:51
URI:	http://repository.stba-jia.ac.id/id/eprint/576

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